It is a sheer challenge to retain a good page rank of your website. Many days of hard work goes into it. It is a known fact that just by setting up a website and putting content into it will not suffice and so the particular page will be far behind in page ranking than the other competent websites in the same field. As the days are going by there is a constant surge of the internet users whereby more and more inquires are being put to the search engines for consideration.
To state in short we can say that the search engines are like giant encyclopedia. It is so because we the users as company owners of goods and services feed the different search engines with lots of pages full of data. It is the task of search engines to crawl, index and process, determine relevancy and then retrieve the data for future use when asked for. The next step is that of search engine optimization. SEO is a technique which helps to feature your web page with all its data at the top of the listed pages. Thus SEO helps to get visitors from the search engines to your own website.
You can always follow a few guidelines to do a neat job of search engine optimization.
(i)The difficult dilemma: On page is a very necessary factor while doing the work of search engine optimization. It is mandatory to have a good on page existence.
The solution: There are a few important ways to have a good on page existence. It is said that good and fresh content is valuable for ranking it as one of the topmost website. The paragraph should be kept short and precise with full of informative pieces. The matter should be written in an inverted pyramid way so that the most stirring factor is highlighted at the top.
It is advisable to lessen loading time of your pages. Moreover the navigation should be kept as easy to use. It is important to have user friendly URLs. It is vital to customize your web page resolution. Resolution should be kept at a measurement of 1024 into 768. Your web page should work at any resolution ranging from 800 into 600 into to 1280 into 1024 and beyond. The web page should be beautifully crafted what with a refreshing title and innovative subtitles. Internal links to relevant pages and suitable anchor text should be provided.
(ii)The difficult dilemma: It is possible that the back links that you have been assembling could stand to be declared cancelled by Google.
The solution: The factors of pages with little relevant content, innumerable external links, pages with old cache dates domains with little traffic should be avoided. Broken links, duplicate content is a complete no-no. However it should be kept in mind that back links with promotional anchor texts and commercial keywords will stand a good chance of being tapped by Google.
To add on a little bit of info it can be said that the simplest procedure to determine the acceptability of a particular back link to the audience is its visibility in the likes section of the social media.
As long as we are on the subject it should also be mentioned that a study of the back links of your competitor should be made. Care should be taken to see that real visitors are interested to visit your site. Overlooking your site by the visitors might indicate irrelevant information on your part.
(iii)The difficult dilemma: Google always intends to meticulously cut out and trim the search results according to the needs of the audience. The search results needs to be customized according to the needs of the audience. The Google moreover stresses on the fact that negative SEO should not exist.
The solution: As the saying goes that need is the cause of all inventions perhaps holds true here also. You should not let your competitors outsmart your website with regard to its reach.
Also always do a back check for the rank of your written content for your website to know the real value of your website.