Bidyut Bikash Dhar
I consider digital marketing as a fashion trend and everybody knows its importance. I am here only to reveal top 10 digital marketing reporting tools every digital marketer must have to know their customer and track your business. One thing every digital marketer keep in mind is a customer is the king of marketing. To make the customer the hero of your story, you have to think like your customer and place their priorities first.
Top 10 Digital Marketing Reporting Tools
Iwebcheck is a free tool to check the operability of your website. It shows the improvement areas by mentioning the points what is the reason for the low ranking. To increase your web’s performance just go to its website and type your web’s URL and press review. You will get the report of your website’s performance and improvement areas.
You can give it a try. Of course, it is all free. Only For advance features, you have to sign up for membership $19.99/month plan.
Free SEO reports are essential for your website’s performance check. It generates the report mentioning each issue which is making your ranking down. Report consist SEO score (out of 100), URL check, title check,  to-do tasks, speed check, page rank check (out of 10), images check, description check and more.
It has two plans agency plan ($25/month) and personal plan ($9/month) with 30 days money back guarantee if not satisfied with the report.
Moz helps in building high-quality inbound link profile by researching back-links, find link building opportunities, and discover damaging links with the open site explorer. It has the Moz Pro to improve the SEO ranking and visibility of your site and the Moz Bar to see metrics of every page.
Moz is the complete toolset with Moz pro and Moz Bar. It offers 30-day free trial after that you have to buy it for $149/month.
Google Analytics is also one of the top Digital marketing reporting tools. You can Start analyzing In 3 steps: basic info about the site you want to analyze > paste tracking code provided by Google analytics to your site> you will get info about who visited your site.
In addition, Google Analytics 360 is the Google’s new addition to gain a better understanding about your website. GA watches your insights and makes better results. GA 360 covers enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management. All size business finds solutions to their problems here.
Bitly is the lucid and user-friendly platform to share, save, shorten and optimize links through the web. It also analyzes your campaigns and improve them for better understanding and enhance your business.
A fully functional account is available on Bitly and if you want additional features you can upgrade your account.
Clicky helps your business to grow by tracking your audience, their interest, their dislike, what they want and how people take your website as, what they are looking for on your website. All information is real-time and no spam links are there.
It offers you endless features like powerful and flexible API, twitter analytics, Google search ranking, video ranking, big screen mode, HTTP tracking and bounce rate in the bitz.
Semrush is a complete business for businesses as it not only track your SEO but also position tracking, site audit, social media tool, brand monitoring, back-link audit tool, organic traffic insights, and PPC keyword tool.
It offers pricing and plan according to your business and convenience. It offers pro analytics $99.95/ monthly, Guru Analytics plan $199.95/monthly, business analytics plan $399.95/month and custom plan and enterprise plan according to business size and services you want.
Google search console helps business owners, SEO specialist, site administrator, Web developer, app developer to get information about your domain. To get data have to sign in to Google analytics account and verify you own the website.
GSC is a reliable source to generate reports about your website. It makes webmasters check indexing status and enhance the visibility of their websites. You don’t have to sign in to make your website in search engine results but making it happens helps you know how Google see your website.
Open Web analytics, an open source web analytics, is created by peter Adams. OWA supports tracking and monitoring with two frameworks; WordPress and MediaWiki. It is server software anyone can install on their host like Google analytics. OWA also helps in comparing your data with competitors and better understanding about your site.
similar web helps you in tracking your traffic and make a decision basis on generated insights. Just signup for free and win your market by reliable insights. It not only helps to track, rank, estimate and record but also reveal your agitators’ online strategy.
Similar web works amazingly in four steps: Collect raw data from sources, Clean and categories data each day, Computer algorithm process the data, and the information is fingertips away from your website.
So, this article is for those who want to grow their business or want to rate high their website in Google search engine. I have covered the best I feel, you can vary on other software according to your objectives and requirements.
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