The Google AdWords Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
Google AdWords Certification Benefits:
It’s definitely a plus if you want to brand yourself as a digital marketer:
- Join the booming online advertising industry. Pay per Click (PPC) skills are in high demand.
- Secure your next interview, promotion or client. Show current and prospective clients/employers tangible evidence of your AdWords skills.
- Save yourself a ton of time, frustration and money. The formal exam training will teach you how to use AdWords professionally. You could lose a ton of money if you “learn by doing”.
Taking the Google AdWords Test is now free!
It used to cost $50 when the exam format was different. Can you think of any other Industry Recognised accreditation you can get without spending thousands of dollars and studying for months? I can’t! This is such an easy win for anyone serious about a career in online marketing!
In this post, I’ll explain how I pass an AdWords certification exam (both basic and advanced exams) in a day, it just takes nearly less than 20 minutes each and how you can do the same, or better.
As you probably already know, all three AdWords certification exams (Advertising Fundamentals, Advanced Search, and Advanced Display) are at least 88 questions long with two hours to use while taking each test.
Here’s the breakdown of passing scores:
|Exam||Passing score||Time limit|
|AdWords Fundamentals||80%||120 minutes|
|Search Advertising||80%||120 minutes|
|Display Advertising||80%||120 minutes|
|Mobile Advertising||80%||90 minutes|
|Video Advertising||80%||90 minutes|
|Shopping Advertising||80%||90 minutes|
Back in the old days, you used to have to download a program that closes all other applications so you can’t go searching online for answers from the same computer. But Google recently changed things up so you can now do this.
The only snag? Google’s new AdWords questions are more about real life situations and less theory (which is great), but doesn’t make it easier to look up the answers.
So let’s get straight to it! Here’s everything you need to know to breeze through an AdWords certification in record time:
Fail Right Away
You read that right. Take the basic AdWords certification right now and just fail it. This will give you the clearest idea on what you’re being tested on.
It’s also important to fail quickly because Google is sometimes faster at changing the questions on the test, but slower on updating learning material that you’ll find in their study guides.
And although Google doesn’t allow you to retake the test until seven days later, it’s completely okay for you to take the test through another email address and have Google transfer the credentials over.
Just give them a ring at (866) 2-GOOGLE and they’ll do it.
The same goes for a Google AdWords management certification. The fastest way to become AdWords certified is to either set up an AdWords account yourself for looking around in one that’s already running. Playing with the AdWords interface and understanding what actions do what, will be the most valuable experience you can spend your time on.
You may be thinking, “There’s no way I can understand everything within AdWords just like that!”
And I’ll be like, “you’re absolutely right!”
Here are the things you should focus on and master for the AdWords certification:
– The Tools Tab
This is where you see what changes have been made in your account, where you set up conversion tracking, connect your Google Analytics or Merchant Centre account, and where you learn about the keyword and display planners.
– Opportunities Tab
Right next to the Tools tab is the Opportunities tab. This tab shows you knew keywords you can bid on or budgets you can change to save or spend more money.
Think of it as your super annoying friend that tells you what to do next when playing Solitaire. Make sure you take all “opportunities” with a grain of salt before implementing them.
– Level Modifications
Where can you change geographic targeting settings and where can you change bids? Is it at the campaign or ad group level?
For this part, you’ll need to know at which levels you can make changes and modifications to an AdWords account.
– Search vs Display
What is the difference between search network and display network campaigns? What can you do on display that you can’t do on search and vice versa? And what does search network with display select do?
Take the time to play around with the different targeting options that display campaigns offer and understand what they do.
– Bidding Options
Google loves their different bidding options and how it can help save you time. But be careful setting things on autopilot when you do actually run a real AdWords account.
Here’s a quick rundown of the fundamental bidding options AdWords offers.
Here are the more advanced/flexible bidding options that you should know as well.
– Performance Metrics & Acronyms
As any performance marketer out there, you need to know what your performance is.
Google AdWords gives you great digestible and actionable insight as to how your campaigns are performing through metrics such as clicks, impressions, click-through-rate (CTR), average cost per click (CPC), cost, average position, conversions, cost per conversion, and conversion rate.
Take the time to learn what these metrics and acronyms mean.
We actually put together a pretty thorough AdWords PDF Glossary of all the terms you can run into, with interactive quizzes.
– Quality Scores & Access Levels
The AdWords quality score has been regarded as one of the holy grails of paid search advertising.
On top of that, you’ll need to understand what an MCC (My Client Centre) account is, along with the different regular access levels a person can have.
– API & AdWords Editor
Last, but certainly not least, is the AdWords API and AdWords Editor section.
This is a bit more advanced stuff that you’ll find on the (you guessed it), advanced exams. I highly recommend you download AdWords Editor and then download an AdWords account in to it.
Official Google AdWords Study Guides
Before you’re able to take the AdWords certifications, you’ll need to join the Google Partners program.
Within the partner program, you’re then able to study for the certifications and take them.
Even if you think you’re a beast at AdWords, going through the official study guides would be a good idea (even if you’re just skimming).
Another thing I would recommend is to take this more condensed study guide (also from Google).
Total time for this is only about 3 hours.
Grab The Popcorn, It’s YouTube Time
Reading not making sense? Don’t freeze up. Watch videos instead. You’ll be able to retain three times more info through visuals compared to just reading.
If you’re a visual learner like me, seeing how things work trumps all other ways of learning.
There are a ton of great YouTube videos that help explain more complex topics that you might not understand yet.
With almost any AdWords topic, you’re sure to find a video out there that explains it in a way that helps you get it.
Stay Up to Date
Things change quickly in the digital world.
Staying up to date on the latest improvements in AdWords can help you get ahead of the curve and improve your performance faster than your competitors.
Even though Google is slow to update their certifications and study material based off new improvements, it’s a great idea for yourself to keep tabs on things you can take advantage of.
Take a Practice Test
You’ve now spent days within the AdWords interface, hours at Starbucks reading the study guides, and more time on YouTube than you’ll admit. You’re a little nerdy to be honest.
And because you’re no Chuck Norris, you’re still a little shaky when it comes to the idea of being ready to take your first AdWords certification exam. Especially if you didn’t take my recommendation of failing the AdWords certification right away.
But don’t worry. There are quite a few practice tests out there for you to get your feet wet with.
Stay Calm you will pass the test and get a certification that will be valid for one year which took nearly about a day
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