Traditional marketing involving leaflet drops, newspaper advertisement and PR campaigns are swiftly giving way to digital marketing. With the rapid uptake of fast internet at home and via mobile platforms, digital marketing is now the key to getting your brand noticed. Whether you have a product to sell, a service to offer, or you just want to increase awareness then taking advantage of the latest trends is vitally important.
Why invest in digital marketing?
The importance of digital marketing is the same whether you are a big multi national company or a small business that is just starting out. Finding a business is typically now carried out on the internet rather than the telephone directory, and instead of word of mouth becoming the prime method of referral now it is social media endorsements. Digital marketing is adapting to a fast moving world. If you are on top of it, it allows you to find a potential client, customer, or audience no matter where they are in the world and for them to find you at the top of their list.
Simply having a website or a directory is not going to get you the visibility that you need. If your website is on the 100th page of Google, no-one who is searching for your business will be able to find it unless they are looking particularly for your name. The trend now is to look for social media endorsement of your products so even if your website is found, if you do not have the Facebook ‘likes’ and the Twitter Followers, you may not get the reaction that you are hoping for.
What can digital marketing bring to the table?
Digital marketing done well will promote your business so that you rank highly over a number of search terms in the top search engines. You will also get the exposure and the recommendations to endorse your business through social media websites such as Facebook, Twitter, Pinterest, Google Plus and Youtube. The difference in traffic and conversion rates with an effective digital marketing campaign to one without is vast.
If you contact me, we can start from the bottom up so you can have the most efficient marketing campaign in the shortest time possible. I want to get your business up and running, and successful in a few short weeks. If you want one particular area looked at, or if you are happy with some areas and unhappy with others, we can work together to do that too. I will do my best to work around your individual needs to get you the best results.
I offer a range of digital marketing services including:
- Website optimisation
- Search Engine Marketing
- Social Network marketing
- Reputation management
- Pay Per Click Management
- Guerrilla Marketing
If you are interested in finding out more, I would invite to contact me at a time of your convenience. It is my job to listen to your needs and to provide you with a solution that makes you happy.
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